‘Misbehaving’: When Psychology Meets Economics
A new book by Richard Thaler, a professor at University of Chicago’s Booth School of Business, offers a history of behavioral economics.
View ArticleThe Downside of Making a Backup Plan – and What to Do About It
New Wharton research shows that there is an important downside to thinking about a backup plan – it may actually cause people to exert less effort toward their primary goal.
View ArticleA ‘Stop in Your Tracks’ Hack for Forgetfulness
The key to remembering may actually be something completely unrelated to your intention – and something that stands out from the routine of everyday life.
View ArticleHow Facebook’s Big Bet on Video Could Change TV
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.
View ArticleHow Richard Thaler’s ‘Simple Insights’ Led to a Nobel Prize
Wharton professor Katherine Milkman discusses the ground-breaking ideas that led to the awarding of the Nobel Prize in Economics to behavioral economist Richard H. Thaler.
View ArticleCan Firms Help Employees Make Better Retirement Choices?
Many employers purposely set low default rates for employee retirement savings -- but their worries about increasing them are largely unfounded, Wharton research shows.
View ArticleIt’s All About Timing: How Nonprofits Can Increase Charitable Donations
New Wharton research shows that timing is the key to maximizing donations, particularly from people with an existing connection to an organization.
View ArticleIs It Possible to Change Bad Behavior – Permanently?
What if a simple nudge could help you make better decisions? A new large-scale experiment headed by two Penn researchers aims to help people develop better exercise habits.
View ArticleWhy Top Performers Quit When the Going Gets Tough
When facing adversity, favorites are more likely to walk away than underdogs, new Wharton research finds. The reason: potential embarrassment over not meeting expectations.
View ArticleAre You a ‘Good-ish’ Person? How to Push Past Your Biases
In a new book, psychologist Dolly Chugh shows how taking deep stock of our unconscious biases can lead to enlightenment.
View ArticleDoes Diversity Training Really Work?
New research from Wharton examines whether online diversity training really changes the behaviors and attitudes of employees.
View ArticleWhen It Comes to Advice, It’s Better to Give Than Receive
New research by Wharton’s Behavior Change for Good Initiative shows that while offering advice benefits the receiver, it also boosts the giver’s self-confidence.
View ArticleWhat Poker Can Teach Us about Making the World a Better Place
Wharton’s Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,’ and how we can make decisions in an environment in which we have very little control.
View ArticleToo Much of a Good Thing? The Perils of Overconfidence
Wharton’s Katherine Milkman talks with Don Moore from the University of California, Berkeley, about his new book 'Perfectly Confident' and what happens when our confidence level doesn’t match up with...
View ArticleMaking Good Decisions: A Toolkit
Wharton’s Katy Milkman talks with author Annie Duke about her new book that provides tools for readers who want to make smart decisions in any situation.
View ArticleWhat Will Persuade People to Take a Vaccine?
Behavioral scientists at Wharton and Penn are studying the best communication strategies that nudge people into getting vaccinated for the flu, with implications for controlling the COVID-19 pandemic.
View ArticleWant to Get Unstuck? How Science Can Help
Wharton’s Katy Milkman shares insights from her new book, 'How to Change,' which offers science-based strategies for creating lasting, effective change.
View ArticleThe Power of Nudges: Maya Shankar on Changing People’s Minds
Wharton’s Katy Milkman talks to behavioral scientist Maya Shankar about her career, which has taken her from the White House to her current role as senior director of behavioral economics at Google,...
View ArticleHow to Harness the Power of Belonging
Wharton’s Katy Milkman interviews New York University professor Jay Van Bavel about his new book, ‘The Power of Us,’ which explores how group affiliations shape our identity and can influence...
View ArticleOne Person, Many Needs: How Customer Centricity Has Changed
Wharton faculty offer advice on how companies can keep up with the complex demands of consumers by adopting a modern approach to customer lifetime value.
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